Suck less,
rim more.

Social Issue Camoaign

We all suck
sometimes*.

We all suck
sometimes*.

We all suck
sometimes*.

Your mouth, already wet from anticipation, lubes the exterior

The contours of the shaft, tickled oh so gently by the tongue

You want it, you need it, that liquid delight

Your lips quiver as it wraps around the girth, sucking it all in

Closer and closer to the edge it comes

Awaiting for you, an explosion of joy

But no

it’s time to spit out the truth

It’s easy to get on your knees for the convenience of straws

But our love for it has had dire consequences for the environment.

And current market alternatives puts us out of the mood.

Collapsible cups are a chore. 

Reusable straws are easy to lose.

But no need to erect a new solution 

The answer is staring right in our faces

Rimming

That’s right, away with paying lip-service to straws and unhelpful consumer products

It’s time to go back to our primal instincts

Take the edge off by drinking right from the edge

Start rimming

Your mouth, already wet from anticipation, lubes the exterior

The contours of the shaft, tickled oh so gently by the tongue

You want it, you need it, that liquid delight

Your lips quiver as it wraps around the girth, sucking it all in

Closer and closer to the edge it comes

Awaiting for you, an explosion of joy

But no

it’s time to spit out the truth

It’s easy to get on your knees for the convenience of straws

But our love for it has had dire consequences for the environment.

And current market alternatives puts us out of the mood.

Collapsible cups are a chore. 

Reusable straws are easy to lose.

But no need to erect a new solution 

The answer is staring right in our faces

Rimming

That’s right, away with paying lip-service to straws and unhelpful consumer products

It’s time to go back to our primal instincts

Take the edge off by drinking right from the edge

Start rimming


We all suck at some point.

We know, we indulge in the occasional frappé too, and it’s going to take a straw to savour all that whipped creamy goodness. But when it makes sense, let’s spare a thought for Mother Nature and bring our tongues a little closer to the edge.

Sometimes, we just suck.

It’s not easy to always remember bringing your reusable straw out. Other times, it’s not feasible for a wash after use. Although, what if we could avoid all that by just choosing to be a little more adventurous… and going straight for the cup?

Block Live Asia: Facing The F/Ups

Interview / Mini-Documentary

We’re onboard too. 

We’re all hands on deck for this intimate journey. If you want to participate, just take your rimming pledge and announce it to your friends. Come on, we know you want to…

i pledge to rim

You’ve sucked before, haven’t you? Oh, the wonders of oral simulation! With every sip, every moment, you’re beckoned into a deeper world of viscid delight.

But here’s the hard truth: our love for simulation has placed us in a dire situation.

Perhaps it’s time for us to stop sucking.

Every rib of your tongue against the shaft 
With every sip, you’re engulfed into a world of viscid delight.

Every sip tastes better

But what you love, hurts us.

engulfing yourself into a world of viscid delight.

With every sip, you’re engulfed into a world of ___ delight

sucked into a world of ___ delight.

engulf, sip

Collapsible cups are a chore. Reusable straws can get lost. How could we be champions of sustainability if we so consistently slip up?

To make sure we’re always doing our personal best for the environment, we decided to go back to the basics.

That’s right: no straws, whenever possible.

Here’s the deal. 

But you know that’s not what I need. I need someone that knows me and

So stop paying lip service and go, go a little further. Stick your tongues where you rarely do and get closer to me. Start rimming.