For the despondent and depressed, Niine’s music is a catharsis. Tom Johari, better known as his moniker “Niine”, is a passionate singer-producer who has been active in the local music scene since 2005.

Penning songs that paint lyrical vignettes of love and loss, Niine uses every ounce of anguish and heartache to create music that heals. He sings and speaks to the community at large, lending his voice to one of today’s most difficult topics: mental health.

We worked with Niine to establish a digital presence that spoke to the masses. We created a new Press Kit for media outreach, and invited users to reach out to him on Facebook and Instagram, providing a safe space for those who most needed it.

The result was raw, honest, and cathartic in equal measure: an online figure that embraced the imperfections of one’s circumstances, and a musician that helped fans and listeners alike find solace in music.