OUR BRIEF

We were tasked to come up with a visual concept for the Dräger Interlock for the Australia and New Zealand market. The challenge was to address the issue of drunk driving with sensitivity and understanding.

How ’bout promise of free roam?

The Down Under is known for its great expanse of open roads — sheer driving pleasure. Let’s get our drivers back behind their wheels, once their safety is taken care of.

Or perhaps a catchy line?

If it rhymes, it chimes. Maybe prevention is better than cure. Could we inculcate safety as a mnemonic to our drivers, keeping our roads as safe as they should be?

You’ve seen our ideas.

Now let’s talk about what we can do for you. As a Creative Agency, we focus on bold and adventurous work. Let’s do that work together.

How ’bout promise of free roam?

Or perhaps a catchy line?

You’ve seen our ideas.

And you are…

Looking to join us?

Send your CV to careers@dnmc.sg

Or engage us?

Send your toughest brief to hello@dnmc.sg