We were tasked to come up with a visual concept for the Dräger Interlock for the Australia and New Zealand market. The challenge was to address the issue of drunk driving with sensitivity and understanding.
The Down Under is known for its great expanse of open roads — sheer driving pleasure. Let’s get our drivers back behind their wheels, once their safety is taken care of.
If it rhymes, it chimes. Maybe prevention is better than cure. Could we inculcate safety as a mnemonic to our drivers, keeping our roads as safe as they should be?
Now let’s talk about what we can do for you. As a Creative Agency, we focus on bold and adventurous work. Let’s do that work together.