OUR BRIEF
We were tasked to come up with a visual concept for the Dräger Interlock for the Australia and New Zealand market. The challenge was to address the issue of drunk driving with sensitivity and understanding.
![DraegerConcept3](https://dnmc.sg/wp-content/uploads/2020/03/DraegerConcept3.png)
Or perhaps a catchy line?
If it rhymes, it chimes. Maybe prevention is better than cure. Could we inculcate safety as a mnemonic to our drivers, keeping our roads as safe as they should be?
You’ve seen our ideas.
Now let’s talk about what we can do for you. As a Creative Agency, we focus on bold and adventurous work. Let’s do that work together.
![SS-Candid- (2)](https://dnmc.sg/wp-content/uploads/2019/12/SS-Candid-2-scaled.jpg)